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Community Coalition Toolkit

The problems parents face in coping with a child's substance abuse can affect them where they spend the most time: at work. Building on the important role parents play in preventing youth substance abuse, the National Youth Anti-Drug Media Campaign developed the @Work Program to help employers bring information about this issue to working parents. Now, to help in local efforts, the Campaign is offering the Community Coalition Toolkit, a new resource that groups can access immediately to help them engage area employers in youth drug prevention while also fostering strong ties to their local business community.

Employers often pay the cost of youth drug use with loss of caretaker productivity, low morale, increased absenteeism and eventually greater healthcare expenses. The Community Coalition Toolkit - available online at www.TheAntiDrug.com/AtWork/CommunityToolKit.html - helps coalitions address these issues with local companies. It is part of the Campaign's special @Work Program Web site which provides a wealth of information for employers and human resource professionals, making it easy for them to integrate drug-prevention resources into company Web sites, intranets and other communication channels, such as employee newsletters.

The @Work Community Coalition Toolkit gives coalitions a recipe for approaching and enlisting local businesses. Other highlights of the toolkit include:

** Useful Media Campaign Web links, free resources and flyers to offer businesses;

** Sample introduction e-mails and letters to send to companies;

** Easy-to-use talking points to reference when contacting local employers;

** Advice on how to conduct a brown bag lunch at local companies about youth drug prevention;

** Sample youth drug-prevention articles that companies can post on bulletin boards, intranet and Web sites.

The Media Campaign offers many free resources such as posters, activity guides, Web banners and youth and adult brochures to coalitions fighting youth substance abuse. To download these and many other materials, visit www.mediacampaign.org/  and  www.TheAntiDrug.com  Materials for young people are available at the Campaign's youth site, www.freevibe.com/.

ABOUT THE CAMPAIGN: The White House Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign targets youth ages 9-18, parents and other adults who influence choices young people make to lead drug-free lives.

 

Council of Collaboratives | P.O. Box 603 | Crookston, MN 56716 | (218) 281-3940 | Fax (218) 281-6261