Crisis Communication Guide and Toolkit
Being Prepared — Before a Crisis
Save precious time in the midst of a crisis - review, customize, and study the resources provided in this crisis kit today to avoid having to do so in the midst of a crisis. The importance of advance thinking and preparation cannot be emphasized enough. The relatively short amount of time it will take to seriously consider the five points that follow will pay big dividends in the event of a crisis.
- Plan ahead by using toolkit resources to anticipate needs and provide support.
- Position the association in school crisis response plans by demanding collaboration in developing plans. Use the crisis response checklist to evaluate your school plan, and empower the association to quickly move from a reactionary mode to one taking proactive steps that aid in school and community healing.
- Build networks and relationships to make the difference. Forge relationships and networks before a crisis strikes and establish communication channels capable of reaching critical audiences quickly.
- Clarify the roles and responsibilities of the association and prepare staff to take effective action.
- Prepare materials and prepare the team - prepare resources such as customized press releases, fact sheets, talking points, letters, etc. and place in "ready files." Establish an organized, focused crisis response team and hold practice drills so everyone is confident in fulfilling their role.
Being Prepared — Before a Crisis (PDF, 1.0MB)